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參加The third Conference on Human Development in Asia會議

瀏覽人次: 661

a【基本資料】

系統識別號: C10401208
相關專案:
計畫名稱: 參加The third Conference on Human Development in Asia會議#
報告名稱: 參加廉價航空公司營運之研究會議
電子全文檔: C10401208_2.odt C10401208_50575.doc
附件檔:
報告日期: 104/05/10
報告書頁數: 20

b【計畫主辦機關資訊】

計畫主辦機關: 國立高雄餐旅大學 http://www.nkuht.edu.tw
出國人員: 出國人員名單
姓名 服務機關 服務單位 職稱 官職等
陳永賓 國立高雄餐旅大學 助理教授 其他
出國期間: 104/04/24 至 104/04/28

c【其他資料】

前往地區: 日本;
參訪機關: COHDA 2015 /COSTA 2015
出國類別: 其他
關鍵詞: Low cost airlines, case study, comparative study
備註: 國立高雄餐旅大學校內經費項下支應

d【分類瀏覽】

主題分類: 消費者保護
施政分類: 觀光

e【報告內容摘要】

ABSTRACT Since open air policy, the operating model of low cost airline has already been introduced to the world more than 40 years. In Asian and European countries, the benefits of operating low cost airlines is significantly higher than traditional airlines. Thus, this business model has been introduced to Southeast Asia recently, such as Malaysia, Singapore, and Thailand. . Since the low-cost strategies have been successfully applied in different Asian countries, the current study aims to investigate and examine the applicability of the low cost model in Taiwan. This study put premiums on the historical low cost airlines industry development and the key elements of successful and failure cases. Moreover, the current study overviewed the business operating model, core strategies, and conditions for low cost airlines. Based on this knowledge, analyses and integrated comparisons of current airline industry in Taiwan can benefit, Airport management and Airlines. The fundamental purpose of this research is to find out the way of operating low cost airlines in Taiwan. Keywords: Low cost airlines, case study, comparative study