創新五法則介紹(1) 共通語言與文化建立的重要性William Wilmot首先提出Gary Hamel所提的一段話來說明一般企業體在Innovation System的匱乏: “Every CEO will at least give lip service to the idea that the world is moving faster and that we need to do a better job at innovation. But if you go into the organization and ask people to describe their innovation system, you get blank looks. They have none”。接著William要大家思考自己的公司或服務單位是否有innovation system及如何描述這個innovation system。透過大家的發言，可以發現即使同樣是工研院員工，大家對有無innovation system的解讀都不相同，其原因可能在於員工之間對innovation的定義並無共通語言及文化。(2) Creativity、Invention、及innovation的差異這是一個idea由萌芽至成熟的演化三階段：– Creativity: an idea for a new product or service– Invention: a new product or service that is prototyped– Innovation: creating and delivery new customer value in the market (亦即 create value for the customer)然而在invention至innovation之間卻常常存在死亡之谷(the valley of death)，關鍵在於是否有create value for the customer，或者對value的誤解，真正的value僅能由客戶來決定，而非研究者。(3) 創新五法則(Five Disciplines of Innovation) 創新成功的條件在於必須同時具備五項法則(disciplines)，包含：important customer and market trends、value creation (& proposition)、innovation champion (no champion, no project)、innovation teams (from multi-discipline area)、organization alignment (point to the same direction)。而創新的成功(success)則等於這五者的相乘，因此若有一項為0，則成功的機會將為0。